To some salespeople, follow-up means a call or two after the sale has been closed. It may come as a shock, but most don't even do that much! Consider this: if salespeople stop at one post sale follow-up call, they are throwing away future business. Successful sales professionals and experts consistently tell us that not keeping in touch with your clients after the sale can have serious negative consequences.
The Eighty-Twenty Rule in sales usually signified 20% of the sales people did 80% of the business. This could also represent 80% of your business comes from 20% of your client resources. In other words, following up with your clients could generate 80% of your sales. This is true for repeat clients or referrals from these particular clients.
In real estate for example, we need to stay in touch with our buyers after the sale to find out if any problems exist. Remember, they will call you if there is a major problem, but won't bother you with the "little" things, but it's those little things that will prevent them from referring others or buying from you again. You will never know if any problems exist if you don't stay in touch.
In any sales industry, no matter how small or large, following up after the sale is an absolute must. If one client knows 3 people, who know 3 people and so on, just imagine how important touching base with your sphere of influence could result in huge future profits. Take a step back and count the number of sales people who followed up with you after you purchased their product or service.
Following up with clients is even more important in today's economy. With the tools available to us through technology it is becoming much easier to "touch" more clients quicker than ever before. Whether it is a hand written or electronic "Thank You" card or a birthday wish in an email will guarantee you faster access to the road of success.
But let's don't forget the original phone call method. It has been around forever and is still the most powerful follow up tool to communicate with our customers and clients. A "Just called to see how you are" or "Just following up to see if you have any questions" can carry a long way with the client.
Sales people seem to not realize how powerful follow up can be. Repeat business is what we all strive for and you will get positive results by including follow up in your daily or weekly agenda.
To stay on the road to success, be sure you follow up after the sale. This will assure you increased sales and productivity.
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